Activity is not a plan
Many practices we meet are doing marketing without a plan: a website from one vendor, a boosted post here, an ad campaign someone recommended. The pieces do not add up, and it is hard to tell what is working.
We start by understanding who your ideal patient is, how they use the internet, where they spend their time and what they search for when they need a dentist. That becomes the foundation of the plan.
What a strategy from us includes
- A review of your practice, your local market, your competitors and your capacity to take on new patients
- A clear picture of your ideal patient and the procedures that matter most to the practice
- A channel plan: where your time and budget go first, and what can wait
- Provincial advertising rules considered from the start, not bolted on at the end
- A baseline and a way to measure progress, so you are never flying blind
Where it fits
Strategy is the first step whether you are opening a new practice, trying to break through a growth ceiling or preparing to sell. It decides what we build and in what order.
Further reading
The rest of the Private Practice Patient Pipeline
Each service works on its own. Together they work better.
Website
A fast, mobile-first site designed to turn lookers into bookers.
Learn more →Search Engine Optimization
Be the practice patients find when they search near you.
Learn more →Digital Advertising
Reach patients who are ready to book, with ads built to convert.
Learn more →Reputation Management
Monitor, manage and grow what patients see about you online.
Learn more →Results Reporting
Plain-language reporting on what is working and what we do next.
Learn more →Ready to fill your calendar?
Book a free 30-minute call. We will look at your current marketing together and tell you honestly where the biggest opportunities are.